Kovered
kovered.co.uk
KOVERED is a UK-based retailer of hand-finished waxed canvas backpacks, holdalls, suitcases, and messenger bags. The brand offers durable travel bags with sustainable options including recycled plastic bottle materials, serving customers worldwide with products featured in premium publications like Condé Nast Traveller and GQ.
Performance Needs Attention
This store scores 35/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
65
Collections
64
Pages
42
Blog Posts
38
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 21 points below Travel & Experiences category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Travel & Experiences Ranking
#1 / 80
Top 1% in category
Category Avg Performance
56
-21 below avg
Category Avg LCP
2.0s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
167ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 141 Travel & Experiences stores
#9 in Travel & Experiences
Top 6% of stores
56% below average
65 products vs 149 avg
Faster than 99% of Travel & Experiences stores
PageSpeed score: 35/100
Category Benchmarks
Compared to 141 stores in Travel & Experiences
56% below average
avg
68% above average
avg
62% above average
avg
41% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 6% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Kovered
Kovered is a travel & experiences ecommerce store built on shopify and operating in PL. The store currently offers 65 products organized across 64 collections, making it comparable in size for the travel & experiences category.
Theme and Design
Kovered uses the Broadcast theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Kovered achieves a performance score of 35/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Kovered uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Travel & Experiences category, Kovered ranks #9 out of 141 stores we track. This places them in the top 6% of travel & experiences stores by product catalog size.
Last scanned
Feb 22, 2026
