Kwc
kwc.co.uk
Knockando Woolmill is an authentic Scottish woollen mill specializing in handwoven textiles, including traditional tweeds, wool blankets, scarves, and homeware items. The store combines heritage craftsmanship with contemporary design, offering collections such as commemorative war blankets, seasonal collections, and gift accessories sourced from their working mill in Speyside, Scotland.
Products
86
Collections
31
Pages
39
Blog Posts
192
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Arts & Crafts Ranking
#7 / 708
Top 1% in category
Category Avg Performance
60
-9 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
74ms
Interaction to Next Paint
Additional Metrics
0.8s
First Contentful Paint
463ms
Time to First Byte
6.4s
Speed Index
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#4 in Arts & Crafts
Top 0% of stores
91% below average
86 products vs 948 avg
Faster than 99% of Arts & Crafts stores
PageSpeed score: 51/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
91% below average
avg
38% below average
avg
160% above average
avg
500% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
high
Strong content (192 blogs, 39 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
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About Kwc
Kwc is a arts & crafts ecommerce store built on shopify and operating in CA. The store currently offers 86 products organized across 31 collections, making it comparable in size for the arts & crafts category.
Theme and Design
Kwc uses the Prestige theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Kwc achieves a performance score of 51/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Kwc has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Kwc ranks #4 out of 1004 stores we track. This places them in the top 0% of arts & crafts stores by product catalog size.
Last scanned
Feb 22, 2026
