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L N W

shopify

l-n-w.com

Love Not War is an award-winning intimate wellness brand specializing in vibrators and related accessories designed with a focus on reducing friction while maintaining sensation. The brand emphasizes sustainability through initiatives like tree planting, climate commitment, and repair/recycle programs.

Visit Store

Products

29

Collections

15

Pages

23

Blog Posts

174

CommerceRank Score

Overall store health assessment based on 5 key factors

C

56/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content14/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Health & Wellness Ranking

#6 / 378

Top 2% in category

Category Avg Performance

57

-3 below avg

Category Avg LCP

1.9s

54

Performance

81

Accessibility

75

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 593 Health & Wellness stores

#4 in Health & Wellness

Top 1% of stores

86% below average

29 products vs 212 avg

Faster than 98% of Health & Wellness stores

PageSpeed score: 54/100

Category Benchmarks

Compared to 593 stores in Health & Wellness

Products29 / avg 212

86% below average

avg

Collections15 / avg 29

48% below average

avg

Pages23 / avg 25

8% below average

avg

Blog Posts174 / avg 52

235% above average

avg

Category Intelligence

How L N W compares to other health & wellness stores

Finance Adoption

10%

of Health & Wellness stores use Klarna

Insights

  • 62% of Health & Wellness stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

high

Strong content (174 blogs, 23 pages)

Tech Stack Maturity

Developing stack

No review platform (28% of category uses one)

Business Sophistication

Developing

Store Timeline & History

Feb 2026

29 products15 collections23 pages174 blogs

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About L N W

L N W is a health & wellness ecommerce store built on shopify and operating in GB. The store currently offers 29 products organized across 15 collections, making it comparable in size for the health & wellness category.

Theme and Design

L N W uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, L N W achieves a performance score of 54/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 81/100 for accessibility and 75/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, L N W has not implemented a third-party review platform and offers Klarna for payment flexibility. Compared to other health & wellness stores, 62% of health & wellness stores offer paypal

Competitive Positioning

Within the Health & Wellness category, L N W ranks #4 out of 593 stores we track. This places them in the top 1% of health & wellness stores by product catalog size.

Last scanned

Feb 23, 2026

L N W | Health & Wellness Store Analysis | CommerceRank