Lanoguard
lanoguard.co.uk
Lanoguard is a UK-based manufacturer of lanolin rust prevention solutions for vehicles, boats, and machinery. The family-run business offers easy-to-apply rust protection products including underbody kits and specialized treatments for engine bays, trusted by thousands of automotive enthusiasts.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
56
Collections
15
Pages
342
Blog Posts
64
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Automotive category average (58)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Automotive Ranking
#4 / 366
Top 1% in category
Category Avg Performance
58
-17 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
127ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 544 Automotive stores
#18 in Automotive
Top 3% of stores
99% below average
56 products vs 4,659 avg
Faster than 99% of Automotive stores
PageSpeed score: 41/100
Category Benchmarks
Compared to 544 stores in Automotive
99% below average
avg
88% below average
avg
1268% above average
avg
205% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 3% by catalog size
high
Strong content (64 blogs, 342 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Automotive Stores
Other automotive stores with similar size
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About Lanoguard
Lanoguard is a automotive ecommerce store built on shopify and operating in GB. The store currently offers 56 products organized across 15 collections, making it comparable in size for the automotive category.
Theme and Design
Lanoguard uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Lanoguard achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 80/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Lanoguard has not implemented a third-party review platform and offers Pipe, PayPal, Klarna, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Automotive category, Lanoguard ranks #18 out of 544 stores we track. This places them in the top 3% of automotive stores by product catalog size.
Last scanned
Feb 23, 2026
