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Lanoguard

shopify

lanoguard.co.uk

Lanoguard is a UK-based manufacturer of lanolin rust prevention solutions for vehicles, boats, and machinery. The family-run business offers easy-to-apply rust protection products including underbody kits and specialized treatments for engine bays, trusted by thousands of automotive enthusiasts.

Automotive
Bespoke
GB / GBP
Pipe +4
Visit Store

Performance Needs Attention

This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

56

Collections

15

Pages

342

Blog Posts

64

CommerceRank Score

Overall store health assessment based on 5 key factors

D

49/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content14/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 17 points below Automotive category average (58)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Automotive Ranking

#4 / 366

Top 1% in category

Category Avg Performance

58

-17 below avg

Category Avg LCP

1.7s

Slower than avg

41

Performance

80

Accessibility

92

SEO

Core Web Vitals

LCPgood

2.2s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

127ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 544 Automotive stores

#18 in Automotive

Top 3% of stores

99% below average

56 products vs 4,659 avg

Faster than 99% of Automotive stores

PageSpeed score: 41/100

Category Benchmarks

Compared to 544 stores in Automotive

Products56 / avg 4,659

99% below average

avg

Collections15 / avg 122

88% below average

avg

Pages342 / avg 25

1268% above average

avg

Blog Posts64 / avg 21

205% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

Pipe
PayPal
Klarna
Afterpay
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 3% by catalog size

Content Investment

high

Strong content (64 blogs, 342 pages)

Tech Stack Maturity

Mature stack

No review platform (21% of category uses one)

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

56 products15 collections342 pages64 blogs

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About Lanoguard

Lanoguard is a automotive ecommerce store built on shopify and operating in GB. The store currently offers 56 products organized across 15 collections, making it comparable in size for the automotive category.

Theme and Design

Lanoguard uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Lanoguard achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 80/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Lanoguard has not implemented a third-party review platform and offers Pipe, PayPal, Klarna, Afterpay, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Automotive category, Lanoguard ranks #18 out of 544 stores we track. This places them in the top 3% of automotive stores by product catalog size.

Last scanned

Feb 23, 2026

Lanoguard | Automotive Store Analysis | CommerceRank