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Larafaye

shopify

larafaye.com

LaraFaye London is a makeup tools and accessories brand offering a curated range of professional-quality brushes, sponges, cleaning supplies, and beauty organizers. The store specializes in categorized brush sets (face, eye, and lip brushes) along with complementary makeup accessories and maintenance products.

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Products

92

Collections

22

Pages

2

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

52/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content10/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 24 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Beauty & Cosmetics Ranking

#1 / 403

Top 0% in category

Category Avg Performance

56

+10 above avg

Category Avg LCP

1.9s

66

Performance

89

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 572 Beauty & Cosmetics stores

#3 in Beauty & Cosmetics

Top 1% of stores

71% below average

92 products vs 315 avg

Faster than 100% of Beauty & Cosmetics stores

PageSpeed score: 66/100

Category Benchmarks

Compared to 572 stores in Beauty & Cosmetics

Products92 / avg 315

71% below average

avg

Collections22 / avg 52

58% below average

avg

Pages2 / avg 19

89% below average

avg

Blog Posts3 / avg 27

89% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (2 pages)

Tech Stack Maturity

Developing stack

No review platform (32% of category uses one)

Business Sophistication

Emerging

Store Timeline & History

Feb 2026

92 products22 collections2 pages3 blogs

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About Larafaye

Larafaye is a beauty & cosmetics ecommerce store built on shopify and operating in GB. The store currently offers 92 products organized across 22 collections, making it comparable in size for the beauty & cosmetics category.

Theme and Design

Larafaye uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Larafaye achieves a performance score of 66/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Larafaye has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Beauty & Cosmetics category, Larafaye ranks #3 out of 572 stores we track. This places them in the top 1% of beauty & cosmetics stores by product catalog size.

Last scanned

Feb 23, 2026

Larafaye | Beauty & Cosmetics Store Analysis | CommerceRank