Lionbrand
lionbrand.com
Lion Brand Yarn is America's oldest craft yarn company offering 80+ yarn families across various weights and fiber types including acrylic, wool, alpaca, and cotton. The store provides customers with yarn products and access to over 8,000 free knitting, crochet, and weaving patterns for various projects.
Performance Needs Attention
This store scores 13/100 on PageSpeed, which is below the recommended threshold of 50. High layout shift is affecting user experience. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
12,894
+1Collections
366
Pages
507
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
73/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 47 points below Arts & Crafts category average (60)
- Fix CLS: Layout shift issues detected - add image dimensions and avoid dynamic content
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Arts & Crafts Ranking
#7 / 708
Top 1% in category
Category Avg Performance
60
-47 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.5s
Largest Contentful Paint
0.510
Cumulative Layout Shift
152ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#4 in Arts & Crafts
Top 0% of stores
1260% above average
12,894 products vs 948 avg
Faster than 99% of Arts & Crafts stores
PageSpeed score: 13/100
+1 products
Over the past month
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
1260% above average
avg
632% above average
avg
3280% above average
avg
91% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
high
Strong content (3 blogs, 507 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Feb 2026
Similar Arts & Crafts Stores
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About Lionbrand
Lionbrand is a arts & crafts ecommerce store built on shopify and operating in US. The store currently offers 12,894 products organized across 366 collections, making it larger than average for the arts & crafts category.
Theme and Design
Lionbrand uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Lionbrand achieves a performance score of 13/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 94/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Lionbrand uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Lionbrand ranks #4 out of 1004 stores we track. This places them in the top 0% of arts & crafts stores by product catalog size. Over the past month, the store has grown its catalog by 1 products.
Last scanned
Feb 23, 2026
