Littletikes
littletikes.co.uk
Little Tikes is the official UK retailer of Little Tikes branded toys and play equipment. The store specializes in baby and toddler toys including playhouses, ride-on toys, sand and water tables, slides, climbers, toy cars, and preschool educational toys, with collections like Bluey and Cozy Coupe prominently featured.
Performance Needs Attention
This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
137
Collections
56
Pages
24
Blog Posts
205
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 22 points below Toys & Games category average (59)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Toys & Games Ranking
#10 / 293
Top 3% in category
Category Avg Performance
59
-22 below avg
Category Avg LCP
1.6s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
0.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
68ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 465 Toys & Games stores
#9 in Toys & Games
Top 2% of stores
93% below average
137 products vs 2,106 avg
Faster than 97% of Toys & Games stores
PageSpeed score: 37/100
No BNPL options
69% of Toys & Games stores offer PayPal
Category Benchmarks
Compared to 465 stores in Toys & Games
93% below average
avg
32% below average
avg
71% above average
avg
632% above average
avg
Category Intelligence
How Littletikes compares to other toys & games stores
Insights
- 69% of Toys & Games stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (205 blogs, 24 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Toys & Games Stores
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About Littletikes
Littletikes is a toys & games ecommerce store built on shopify and operating in GB. The store currently offers 137 products organized across 56 collections, making it comparable in size for the toys & games category.
Theme and Design
Littletikes uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Littletikes achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 92/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Littletikes has not implemented a third-party review platform. Compared to other toys & games stores, 69% of toys & games stores offer paypal
Competitive Positioning
Within the Toys & Games category, Littletikes ranks #9 out of 465 stores we track. This places them in the top 2% of toys & games stores by product catalog size.
Last scanned
Feb 23, 2026
