Londonandavalon
londonandavalon.com
London & Avalon is a British luxury homeware brand specializing in high thread count bed linens, organic cotton sheets, luxury towels, and bath accessories. The brand positions itself as a sustainable, Europe-made alternative in the luxury bedding market, with certifications and recognition for quality and environmental responsibility.
Products
101
Collections
50
Pages
22
Blog Posts
82
CommerceRank Score
Overall store health assessment based on 5 key factors
77/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#6873 / 16375
Faster than 58% of stores
Bedding & Linen Ranking
#48 / 124
Top 39% in category
Category Avg Performance
55
+6 above avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.030
Cumulative Layout Shift
139ms
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
558ms
Time to First Byte
5.2s
Speed Index
Store Audit
Actionable insights compared to 168 Bedding & Linen stores
#73 in Bedding & Linen
Above average (top 43%)
68% below average
101 products vs 311 avg
Faster than 61% of Bedding & Linen stores
PageSpeed score: 61/100
Category Benchmarks
Compared to 168 stores in Bedding & Linen
68% below average
avg
35% below average
avg
62% below average
avg
34% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Reviews.io
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Feb 2026
Above average catalog size
Top 43% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Bedding & Linen Stores
Other bedding & linen stores with similar size
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About Londonandavalon
Londonandavalon is a bedding & linen ecommerce store built on shopify and operating in GB. The store currently offers 101 products organized across 50 collections, making it comparable in size for the bedding & linen category.
Theme and Design
Londonandavalon uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 8% of bedding & linen stores.
Performance Analysis
Based on Google PageSpeed Insights, Londonandavalon achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 94/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Londonandavalon uses Reviews.io for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Bedding & Linen category, Londonandavalon ranks #73 out of 168 stores we track. This places them in the top 43% of bedding & linen stores by product catalog size.
Last scanned
Feb 18, 2026
