Lovelycottons
lovelycottons.co.uk
Lovely Cottons UK supplies eco-friendly crafting materials including recycled cotton braided cords, t-shirt yarn, and merino wool tops in over 80 colours. The products are designed for hobbyists and professionals engaged in crochet, macramé, weaving, and sewing projects.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
389
Collections
24
Pages
4
Blog Posts
15
CommerceRank Score
Overall store health assessment based on 5 key factors
68/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Arts & Crafts category average (60)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Arts & Crafts Ranking
#7 / 708
Top 1% in category
Category Avg Performance
60
-17 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#4 in Arts & Crafts
Top 0% of stores
59% below average
389 products vs 948 avg
Faster than 99% of Arts & Crafts stores
PageSpeed score: 43/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
59% below average
avg
52% below average
avg
73% below average
avg
53% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
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About Lovelycottons
Lovelycottons is a arts & crafts ecommerce store built on shopify and operating in GB. The store currently offers 389 products organized across 24 collections, making it comparable in size for the arts & crafts category.
Theme and Design
Lovelycottons uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of arts & crafts stores.
Performance Analysis
Based on Google PageSpeed Insights, Lovelycottons achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Lovelycottons uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Lovelycottons ranks #4 out of 1004 stores we track. This places them in the top 0% of arts & crafts stores by product catalog size.
Last scanned
Feb 22, 2026
