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Lovelysvintageemporium

shopify

lovelysvintageemporium.com

Lovely's Vintage Emporium is an award-winning UK-based online retailer specializing in curated vintage fashion, designer labels, preloved clothing, jewelry, and accessories sourced globally. Founded in 2011 by fashion stylist Lynnette, the store offers high-quality vintage pieces and ships worldwide.

Fashion & Clothing
Minimal
GB / GBP
Yotpo
PayPal
Visit Store

Products

48

+2

Collections

5

Pages

10

Blog Posts

128

CommerceRank Score

Overall store health assessment based on 5 key factors

C

66/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack20/20 (Complete)
theme12/15 (Popular theme)
content12/15 (Rich)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Improve PageSpeed performance to 70+ for better conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Fashion & Clothing Ranking

#2 / 2989

Top 0% in category

Category Avg Performance

57

+3 above avg

Category Avg LCP

1.9s

60

Performance

83

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#3 in Fashion & Clothing

Top 0% of stores

94% below average

48 products vs 819 avg

Faster than 100% of Fashion & Clothing stores

PageSpeed score: 60/100

+2 products

Over the past month

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products48 / avg 819

94% below average

avg

Collections5 / avg 93

95% below average

avg

Pages10 / avg 41

76% below average

avg

Blog Posts128 / avg 32

300% above average

avg

Theme & Design

Theme Name

Minimal

Type

Theme Store

Theme Store ID

380

Tech Stack

Platform

shopify

Reviews Platform

Yotpo

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

high

Strong content (128 blogs, 10 pages)

Tech Stack Maturity

Mature stack

Business Sophistication

Established

Legacy Theme

Store Timeline & History

Feb 2026

48 products5 collections10 pages128 blogs

Feb 2026

46 products5 collections10 pages128 blogs

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About Lovelysvintageemporium

Lovelysvintageemporium is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 48 products organized across 5 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Lovelysvintageemporium uses the Minimal theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Lovelysvintageemporium achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 83/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Lovelysvintageemporium uses Yotpo for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Lovelysvintageemporium ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size. Over the past month, the store has grown its catalog by 2 products.

Last scanned

Feb 23, 2026

Lovelysvintageemporium | Fashion & Clothing Store Analysis | CommerceRank