Mabelandfox
mabelandfox.com
Mabel & Fox is an award-winning baby products retailer offering stylish and practical nursery essentials including wipeable changing mats, swaddles, cot sheets, playmats, play gyms, and toys. The curated collection combines functional baby items with contemporary home décor aesthetics, positioned for parents seeking quality products that blend seamlessly into modern interiors.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
4,148
Collections
559
Pages
34
Blog Posts
43
CommerceRank Score
Overall store health assessment based on 5 key factors
80/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Baby & Kids category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Baby & Kids Ranking
#3 / 402
Top 1% in category
Category Avg Performance
56
-17 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.050
Cumulative Layout Shift
107ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#11 in Baby & Kids
Top 2% of stores
578% above average
4,148 products vs 612 avg
Faster than 99% of Baby & Kids stores
PageSpeed score: 39/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
578% above average
avg
488% above average
avg
79% above average
avg
30% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
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About Mabelandfox
Mabelandfox is a baby & kids ecommerce store built on shopify and operating in GG. The store currently offers 4,148 products organized across 559 collections, making it larger than average for the baby & kids category.
Theme and Design
Mabelandfox uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 5% of baby & kids stores.
Performance Analysis
Based on Google PageSpeed Insights, Mabelandfox achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Mabelandfox uses TrustPilot for customer reviews and offers PayPal, Clearpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Mabelandfox ranks #11 out of 575 stores we track. This places them in the top 2% of baby & kids stores by product catalog size.
Last scanned
Feb 23, 2026
