Mailbakes
mailbakes.com
MailBakes is a UK-based online bakery that specializes in handmade letterbox cakes designed to fit through mailboxes for gift delivery. The store offers freshly baked cakes for various occasions including birthdays, anniversaries, and holidays, with next-day delivery available across the UK.
Performance Needs Attention
This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
6,389
Collections
147
Pages
22
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 19 points below Food & Drink category average (56)
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#14581 / 16375
Faster than 11% of stores
Food & Drink Ranking
#1205 / 1334
Top 90% in category
Category Avg Performance
56
-19 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.060
Cumulative Layout Shift
208ms
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
349ms
Time to First Byte
35.8s
Speed Index
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#9 in Food & Drink
Top 1% of stores
2619% above average
6,389 products vs 235 avg
Slower than 90% of Food & Drink stores
PageSpeed score: 37/100
No BNPL options
52% of Food & Drink stores offer PayPal
Category Benchmarks
Compared to 1794 stores in Food & Drink
2619% above average
avg
332% above average
avg
22% above average
avg
96% below average
avg
Category Intelligence
How Mailbakes compares to other food & drink stores
5%
of Food & Drink stores use TrustPilot
Insights
- 52% of Food & Drink stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Business Profile
Store maturity and operational indicators
Stable
6 months
Since Oct 2025
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Oct 2025
Similar Food & Drink Stores
Other food & drink stores with similar size
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About Mailbakes
Mailbakes is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 6,389 products organized across 147 collections, making it larger than average for the food & drink category.
Theme and Design
Mailbakes uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Mailbakes achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 78/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Mailbakes uses TrustPilot for customer reviews. Compared to other food & drink stores, 52% of food & drink stores offer paypal
Competitive Positioning
Within the Food & Drink category, Mailbakes ranks #9 out of 1794 stores we track. This places them in the top 1% of food & drink stores by product catalog size.
Last scanned
Feb 18, 2026
