Makeitglutenfree
makeitglutenfree.co.uk
Make It Gluten Free is a specialized online bakery that sells gluten-free baking mixes and pre-made baked goods including cakes, muffins, cookies, bread, pizza dough, pancakes, and waffles. The store curates products from leading gluten-free brands and provides accompanying recipes and guidance for customers with gluten sensitivities and dietary requirements.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
17
Collections
5
Pages
6
Blog Posts
167
CommerceRank Score
Overall store health assessment based on 5 key factors
36/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 10 points below Food & Drink category average (56)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#12785 / 16375
Faster than 22% of stores
Food & Drink Ranking
#1045 / 1334
Top 78% in category
Category Avg Performance
56
-10 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
4.3s
Speed Index
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#1111 in Food & Drink
Below 62% of stores
93% below average
17 products vs 235 avg
Slower than 78% of Food & Drink stores
PageSpeed score: 46/100
No BNPL options
52% of Food & Drink stores offer PayPal
Category Benchmarks
Compared to 1794 stores in Food & Drink
93% below average
avg
85% below average
avg
67% below average
avg
263% above average
avg
Category Intelligence
How Makeitglutenfree compares to other food & drink stores
0%
of Food & Drink stores use this theme
Insights
- 52% of Food & Drink stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 62% by catalog size
high
Strong content (167 blogs, 6 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Makeitglutenfree
Makeitglutenfree is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 17 products organized across 5 collections, making it comparable in size for the food & drink category.
Theme and Design
Makeitglutenfree uses the Bespoke theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Makeitglutenfree achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 81/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Makeitglutenfree has not implemented a third-party review platform. Compared to other food & drink stores, 52% of food & drink stores offer paypal
Competitive Positioning
Within the Food & Drink category, Makeitglutenfree ranks #1111 out of 1794 stores we track. This places them in the top 62% of food & drink stores by product catalog size.
Last scanned
Feb 19, 2026
