Malpaper
malpaper.com
Mål Paper is a stationery retailer specializing in gratitude journals, daily planners, agendas, notepads, and card decks. The brand positions its products as wellness tools designed to promote mindfulness, productivity, stress relief, and emotional wellbeing.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
41
Collections
46
Pages
59
Blog Posts
549
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Books & Stationery category average (60)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13044 / 16375
Faster than 20% of stores
Books & Stationery Ranking
#233 / 273
Top 85% in category
Category Avg Performance
60
-15 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.5s
Largest Contentful Paint
0.060
Cumulative Layout Shift
146ms
Interaction to Next Paint
Additional Metrics
2.1s
First Contentful Paint
841ms
Time to First Byte
12.1s
Speed Index
Store Audit
Actionable insights compared to 412 Books & Stationery stores
#260 in Books & Stationery
Below 63% of stores
98% below average
41 products vs 2,250 avg
Slower than 85% of Books & Stationery stores
PageSpeed score: 45/100
Category Benchmarks
Compared to 412 stores in Books & Stationery
98% below average
avg
51% below average
avg
195% above average
avg
1308% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 63% by catalog size
high
Strong content (549 blogs, 59 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Malpaper
Malpaper is a books & stationery ecommerce store built on shopify and operating in GB. The store currently offers 41 products organized across 46 collections, making it comparable in size for the books & stationery category.
Theme and Design
Malpaper uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Malpaper achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Malpaper uses judge.me for customer reviews and offers PayPal, Klarna, Afterpay, Affirm for payment flexibility.
Competitive Positioning
Within the Books & Stationery category, Malpaper ranks #260 out of 412 stores we track. This places them in the top 63% of books & stationery stores by product catalog size.
Last scanned
Feb 19, 2026
