Mercator
mercator.london
Mercator London is a London-based design studio specializing in SpaceX-inspired, precision engineered everyday accessories and gifts. Their flagship product is the NOMINAL Pen, a detailed replica of the Falcon 9 rocket with retracting landing legs, complemented by a curated range of matching accessories for design-conscious consumers.
Products
20
Collections
3
Pages
4
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 20 Feb 2026
Overall Ranking
#2001 / 16375
Faster than 88% of stores
Gifts & Hampers Ranking
#116 / 868
Top 13% in category
Category Avg Performance
59
+14 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#994 in Gifts & Hampers
Below 78% of stores
98% below average
20 products vs 1,035 avg
Faster than 87% of Gifts & Hampers stores
PageSpeed score: 73/100
No BNPL options
64% of Gifts & Hampers stores offer PayPal
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
98% below average
avg
96% below average
avg
90% below average
avg
94% below average
avg
Category Intelligence
How Mercator compares to other gifts & hampers stores
12%
of Gifts & Hampers stores use this theme
Insights
- 64% of Gifts & Hampers stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Smaller catalog (bottom 25%)
Top 78% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Mercator
Mercator is a gifts & hampers ecommerce store built on shopify and operating in GB. The store currently offers 20 products organized across 3 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Mercator uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 12% of gifts & hampers stores.
Performance Analysis
Based on Google PageSpeed Insights, Mercator achieves a performance score of 73/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Mercator has not implemented a third-party review platform. Compared to other gifts & hampers stores, 64% of gifts & hampers stores offer paypal
Competitive Positioning
Within the Gifts & Hampers category, Mercator ranks #994 out of 1277 stores we track. This places them in the top 78% of gifts & hampers stores by product catalog size.
Last scanned
Feb 19, 2026
