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Michaelstewart

shopify

michaelstewart.co.uk

Michael Stewart is an independent retailer specializing in quality designer menswear, stocking premium brands including Barbour, Belstaff, BOSS, Fred Perry, Gant, and Paul Smith. Operating since 1967, the store offers a curated selection of men's clothing and accessories with worldwide delivery.

Fashion & Clothing
Bespoke
GB / GBP
Reviews.io
PayPal +2
Visit Store

Performance Needs Attention

This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

4,596

Collections

870

Pages

39

Blog Posts

288

CommerceRank Score

Overall store health assessment based on 5 key factors

B

75/100

performance5/25 (Poor)
catalog25/25 (Large catalog)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#11790 / 16375

Faster than 28% of stores

Fashion & Clothing Ranking

#2150 / 2989

Top 72% in category

Category Avg Performance

57

-8 below avg

Category Avg LCP

1.9s

Faster than avg

49

Performance

80

Accessibility

85

SEO

Core Web Vitals

LCPgood

1.6s

Largest Contentful Paint

CLSgood

0.050

Cumulative Layout Shift

INPgood

137ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.1s

First Contentful Paint

TTFBgood

411ms

Time to First Byte

SIpoor

11.8s

Speed Index

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#122 in Fashion & Clothing

Top 3% of stores

461% above average

4,596 products vs 819 avg

Slower than 72% of Fashion & Clothing stores

PageSpeed score: 49/100

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products4,596 / avg 819

461% above average

avg

Collections870 / avg 93

835% above average

avg

Pages39 / avg 41

5% below average

avg

Blog Posts288 / avg 32

800% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

Reviews.io

Payment / Finance

PayPal
Klarna
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

8 months

Since Aug 2025

Market Position

Top 10% largest catalog

Top 3% by catalog size

Content Investment

high

Strong content (288 blogs, 39 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Mature

International

Store Timeline & History

Aug 2025

4,596 products870 collections39 pages288 blogs

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About Michaelstewart

Michaelstewart is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 4,596 products organized across 870 collections, making it larger than average for the fashion & clothing category.

Theme and Design

Michaelstewart uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Michaelstewart achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 80/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Michaelstewart uses Reviews.io for customer reviews and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Michaelstewart ranks #122 out of 4419 stores we track. This places them in the top 3% of fashion & clothing stores by product catalog size.

Last scanned

Feb 18, 2026

Michaelstewart | Fashion & Clothing Store Analysis | CommerceRank