Midwaleswater
midwaleswater.co.uk
Mid Wales Water is a UK-based online retailer specializing in water softeners and water treatment products. The store offers a range of electric and non-electric water softeners, installation kits, and various types of water softener salt (block, tablet, granular, and PDV), positioning itself as a trusted supplier for homeowners seeking to improve their water quality and protect their appliances from scale buildup.
Products
31
Collections
13
Pages
13
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Home Improvement Ranking
#2 / 334
Top 1% in category
Category Avg Performance
56
+9 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.4s
Speed Index
Store Audit
Actionable insights compared to 503 Home Improvement stores
#4 in Home Improvement
Top 1% of stores
98% below average
31 products vs 1,558 avg
Faster than 99% of Home Improvement stores
PageSpeed score: 65/100
Category Benchmarks
Compared to 503 stores in Home Improvement
98% below average
avg
85% below average
avg
43% below average
avg
95% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (13 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Home Improvement Stores
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About Midwaleswater
Midwaleswater is a home improvement ecommerce store built on shopify and operating in US. The store currently offers 31 products organized across 13 collections, making it comparable in size for the home improvement category.
Theme and Design
Midwaleswater uses the Supply theme from the Shopify Theme Store. This theme choice is used by 3% of home improvement stores.
Performance Analysis
Based on Google PageSpeed Insights, Midwaleswater achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 85/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Midwaleswater has not implemented a third-party review platform and offers Pipe, PayPal for payment flexibility.
Competitive Positioning
Within the Home Improvement category, Midwaleswater ranks #4 out of 503 stores we track. This places them in the top 1% of home improvement stores by product catalog size.
Last scanned
Feb 22, 2026
