Mikesdivestore
mikesdivestore.com
Mike's Dive Store is the UK's largest retailer of diving and snorkeling equipment, offering a comprehensive range of wetsuits, drysuits, dive computers, fins, masks, and accessories from premium brands including Scubapro, Fourth Element, Aqualung, Mares, and Suunto. The store caters to both recreational divers and open water swimmers with specialty items like prescription snorkel masks and air-integrated dive computers.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,902
Collections
569
Pages
381
Blog Posts
606
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Sports & Outdoors category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13164 / 16375
Faster than 20% of stores
Sports & Outdoors Ranking
#568 / 716
Top 79% in category
Category Avg Performance
56
-12 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.060
Cumulative Layout Shift
198ms
Interaction to Next Paint
Additional Metrics
1.8s
First Contentful Paint
652ms
Time to First Byte
15.0s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#103 in Sports & Outdoors
Top 10% of stores
95% above average
1,902 products vs 976 avg
Slower than 79% of Sports & Outdoors stores
PageSpeed score: 44/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
95% above average
avg
272% above average
avg
1214% above average
avg
893% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Reviews.io
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 10% by catalog size
high
Strong content (606 blogs, 381 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
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About Mikesdivestore
Mikesdivestore is a sports & outdoors ecommerce store built on shopify and operating in US. The store currently offers 1,902 products organized across 569 collections, making it larger than average for the sports & outdoors category.
Theme and Design
Mikesdivestore uses the Enterprise theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Mikesdivestore achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Mikesdivestore uses Reviews.io for customer reviews and offers Settle, PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Mikesdivestore ranks #103 out of 1076 stores we track. This places them in the top 10% of sports & outdoors stores by product catalog size.
Last scanned
Feb 19, 2026
