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Mimiholliday

shopify

mimiholliday.com

Mimi Holliday is a luxury lingerie brand offering designer bras, knickers, swimwear, and nightwear. The store specializes in high-end intimate apparel with a variety of styles including padded, non-padded, triangle, push-up, and comfort bras, along with knicker styles such as thongs, briefs, boyshorts, and hipsters.

Lingerie
Bespoke
GB / GBP
PayPal
Visit Store

Products

130

Collections

233

Pages

15

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

C

60/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content13/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Lingerie Ranking

#2 / 115

Top 2% in category

Category Avg Performance

55

-3 below avg

Category Avg LCP

1.7s

Faster than avg

52

Performance

81

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.4s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

95ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 181 Lingerie stores

#4 in Lingerie

Top 2% of stores

83% below average

130 products vs 761 avg

Faster than 98% of Lingerie stores

PageSpeed score: 52/100

Category Benchmarks

Compared to 181 stores in Lingerie

Products130 / avg 761

83% below average

avg

Collections233 / avg 136

71% above average

avg

Pages15 / avg 24

38% below average

avg

Blog Posts2 / avg 68

97% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 2% by catalog size

Content Investment

low

Basic content (15 pages)

Tech Stack Maturity

Developing stack

No review platform (35% of category uses one)

Business Sophistication

Emerging

Store Timeline & History

Feb 2026

130 products233 collections15 pages2 blogs

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About Mimiholliday

Mimiholliday is a lingerie ecommerce store built on shopify and operating in GB. The store currently offers 130 products organized across 233 collections, making it comparable in size for the lingerie category.

Theme and Design

Mimiholliday uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Mimiholliday achieves a performance score of 52/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 81/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Mimiholliday has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Lingerie category, Mimiholliday ranks #4 out of 181 stores we track. This places them in the top 2% of lingerie stores by product catalog size.

Last scanned

Feb 23, 2026

Mimiholliday | Lingerie Store Analysis | CommerceRank