Mrsimms
mrsimms.co
Mr Simms is a UK-based sweet shop chain offering a wide variety of traditional and retro sweets, handmade chocolates, fudge, and confectionery. The store features popular product lines including American candy, freeze-dried sweets, sour candies, and seasonal collections, available for online purchase with free delivery on orders over £25.
Performance Needs Attention
This store scores 25/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
582
Collections
55
Pages
18
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
68/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 31 points below Food & Drink category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Food & Drink Ranking
#8 / 1334
Top 1% in category
Category Avg Performance
56
-31 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
141ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#4 in Food & Drink
Top 0% of stores
148% above average
582 products vs 235 avg
Faster than 99% of Food & Drink stores
PageSpeed score: 25/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
148% above average
avg
62% above average
avg
0% below average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (18 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
Other food & drink stores with similar size
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About Mrsimms
Mrsimms is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 582 products organized across 55 collections, making it larger than average for the food & drink category.
Theme and Design
Mrsimms uses the Avenue theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Mrsimms achieves a performance score of 25/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Mrsimms uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Mrsimms ranks #4 out of 1794 stores we track. This places them in the top 0% of food & drink stores by product catalog size.
Last scanned
Feb 23, 2026
