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Museumstore

shopify

museumstore.sfmoma.org

The SFMOMA Museum Store offers a curated selection of modern and contemporary art books, innovative design objects, home furnishings, jewelry, accessories, and exclusive exhibition-related merchandise. The store specializes in high-quality gifts and lifestyle products inspired by contemporary art and design aesthetics.

Gifts & Hampers
Bespoke
US / USD
Zip (Quadpay)
Visit Store

Performance Needs Attention

This store scores 47/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

1,094

-9

Collections

127

Pages

9

Blog Posts

9

CommerceRank Score

Overall store health assessment based on 5 key factors

C

63/100

performance5/25 (Poor)
catalog25/25 (Large catalog)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content13/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 12 points below Gifts & Hampers category average (59)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#12398 / 16375

Faster than 24% of stores

Gifts & Hampers Ranking

#708 / 868

Top 82% in category

Category Avg Performance

59

-12 below avg

Category Avg LCP

1.7s

Slower than avg

47

Performance

93

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.7s

Largest Contentful Paint

CLSgood

0.030

Cumulative Layout Shift

INPgood

112ms

Interaction to Next Paint

Additional Metrics

FCPgood

0.9s

First Contentful Paint

TTFBgood

240ms

Time to First Byte

SIpoor

7.1s

Speed Index

Store Audit

Actionable insights compared to 1277 Gifts & Hampers stores

#185 in Gifts & Hampers

Top 14% of stores

6% above average

1,094 products vs 1,035 avg

Slower than 82% of Gifts & Hampers stores

PageSpeed score: 47/100

-48 products

Over the past 6 months

Category Benchmarks

Compared to 1277 stores in Gifts & Hampers

Products1,094 / avg 1,035

6% above average

avg

Collections127 / avg 79

61% above average

avg

Pages9 / avg 39

77% below average

avg

Blog Posts9 / avg 53

83% below average

avg

Category Intelligence

How Museumstore compares to other gifts & hampers stores

Finance Adoption

14%

of Gifts & Hampers stores use Zip (Quadpay)

Insights

  • 64% of Gifts & Hampers stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Declining (-4%)

Removed 9 products last month

Tracking History

1+ year

Since Feb 2025

Market Position

Larger than 75% of category

Top 14% by catalog size

Content Investment

low

Basic content (9 pages)

Tech Stack Maturity

Developing stack

No review platform (25% of category uses one)

Business Sophistication

Developing

International

Store Timeline & History

Aug 2025

1,094 products127 collections9 pages9 blogs

Jul 2025

1,103 products127 collections9 pages9 blogs

Jun 2025

1,111 products153 collections9 pages8 blogs

May 2025

1,130 products153 collections9 pages8 blogs

Apr 2025

1,153 products153 collections9 pages8 blogs

Mar 2025

1,085 products151 collections9 pages10 blogs

Feb 2025

1,142 products151 collections9 pages7 blogs

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About Museumstore

Museumstore is a gifts & hampers ecommerce store built on shopify and operating in US. The store currently offers 1,094 products organized across 127 collections, making it larger than average for the gifts & hampers category.

Theme and Design

Museumstore uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Museumstore achieves a performance score of 47/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Museumstore has not implemented a third-party review platform and offers Zip (Quadpay) for payment flexibility. Compared to other gifts & hampers stores, 64% of gifts & hampers stores offer paypal

Competitive Positioning

Within the Gifts & Hampers category, Museumstore ranks #185 out of 1277 stores we track. This places them in the top 14% of gifts & hampers stores by product catalog size. Over the past 6 months, the store has reduced its catalog by 48 products.

Last scanned

Feb 18, 2026

Museumstore | Gifts & Hampers Store Analysis | CommerceRank