Museumstore
museumstore.sfmoma.org
The SFMOMA Museum Store offers a curated selection of modern and contemporary art books, innovative design objects, home furnishings, jewelry, accessories, and exclusive exhibition-related merchandise. The store specializes in high-quality gifts and lifestyle products inspired by contemporary art and design aesthetics.
Performance Needs Attention
This store scores 47/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,094
-9Collections
127
Pages
9
Blog Posts
9
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Gifts & Hampers category average (59)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#12398 / 16375
Faster than 24% of stores
Gifts & Hampers Ranking
#708 / 868
Top 82% in category
Category Avg Performance
59
-12 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.030
Cumulative Layout Shift
112ms
Interaction to Next Paint
Additional Metrics
0.9s
First Contentful Paint
240ms
Time to First Byte
7.1s
Speed Index
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#185 in Gifts & Hampers
Top 14% of stores
6% above average
1,094 products vs 1,035 avg
Slower than 82% of Gifts & Hampers stores
PageSpeed score: 47/100
-48 products
Over the past 6 months
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
6% above average
avg
61% above average
avg
77% below average
avg
83% below average
avg
Category Intelligence
How Museumstore compares to other gifts & hampers stores
14%
of Gifts & Hampers stores use Zip (Quadpay)
Insights
- 64% of Gifts & Hampers stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Declining (-4%)
Removed 9 products last month
1+ year
Since Feb 2025
Larger than 75% of category
Top 14% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Aug 2025
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Feb 2025
Similar Gifts & Hampers Stores
Other gifts & hampers stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Museumstore
Museumstore is a gifts & hampers ecommerce store built on shopify and operating in US. The store currently offers 1,094 products organized across 127 collections, making it larger than average for the gifts & hampers category.
Theme and Design
Museumstore uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Museumstore achieves a performance score of 47/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Museumstore has not implemented a third-party review platform and offers Zip (Quadpay) for payment flexibility. Compared to other gifts & hampers stores, 64% of gifts & hampers stores offer paypal
Competitive Positioning
Within the Gifts & Hampers category, Museumstore ranks #185 out of 1277 stores we track. This places them in the top 14% of gifts & hampers stores by product catalog size. Over the past 6 months, the store has reduced its catalog by 48 products.
Last scanned
Feb 18, 2026
