Mypura
mypura.com
Pura is an eco-conscious baby care brand offering sustainable alternatives to traditional disposable products, including plastic-free and biodegradable baby wipes and low-impact nappies. The brand focuses on environmentally responsible solutions for infant care with products certified as compostable and flushable.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
13
Collections
12
Pages
15
Blog Posts
245
CommerceRank Score
Overall store health assessment based on 5 key factors
44/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Baby & Kids category average (56)
- Expand product catalog to improve store authority
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#14289 / 16375
Faster than 13% of stores
Baby & Kids Ranking
#351 / 402
Top 87% in category
Category Avg Performance
56
-17 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.010
Cumulative Layout Shift
104ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
402ms
Time to First Byte
7.8s
Speed Index
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#455 in Baby & Kids
Below 79% of stores
98% below average
13 products vs 612 avg
Slower than 87% of Baby & Kids stores
PageSpeed score: 39/100
No BNPL options
64% of Baby & Kids stores offer PayPal
Category Benchmarks
Compared to 575 stores in Baby & Kids
98% below average
avg
87% below average
avg
21% below average
avg
642% above average
avg
Category Intelligence
How Mypura compares to other baby & kids stores
6%
of Baby & Kids stores use TrustPilot
0%
of Baby & Kids stores use this theme
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Jan 2026
Smaller catalog (bottom 25%)
Top 79% by catalog size
high
Strong content (245 blogs, 15 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Jan 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Mypura
Mypura is a baby & kids ecommerce store built on shopify and operating in GB. The store currently offers 13 products organized across 12 collections, making it comparable in size for the baby & kids category.
Theme and Design
Mypura uses the Concept theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Mypura achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 96/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Mypura uses TrustPilot for customer reviews. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, Mypura ranks #455 out of 575 stores we track. This places them in the top 79% of baby & kids stores by product catalog size.
Last scanned
Feb 18, 2026
