Napieruk
napieruk.com
Napier of London is a premium retailer of gun care and shooting accessories, offering high-quality shotgun cleaning kits, rifle cleaning systems, airgun products, and hunting equipment. The store provides professional-grade maintenance products, shooting glasses, hearing protection, gun cases, and ammunition carriers for shooting enthusiasts and hunters.
Products
198
Collections
27
Pages
6
Blog Posts
19
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Sports & Outdoors Ranking
#3 / 716
Top 0% in category
Category Avg Performance
56
+15 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
0.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
78ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#9 in Sports & Outdoors
Top 1% of stores
80% below average
198 products vs 976 avg
Faster than 100% of Sports & Outdoors stores
PageSpeed score: 71/100
No BNPL options
63% of Sports & Outdoors stores offer PayPal
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
80% below average
avg
82% below average
avg
79% below average
avg
69% below average
avg
Category Intelligence
How Napieruk compares to other sports & outdoors stores
4%
of Sports & Outdoors stores use this theme
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Napieruk
Napieruk is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 198 products organized across 27 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Napieruk uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 4% of sports & outdoors stores.
Performance Analysis
Based on Google PageSpeed Insights, Napieruk achieves a performance score of 71/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Napieruk has not implemented a third-party review platform. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Napieruk ranks #9 out of 1076 stores we track. This places them in the top 1% of sports & outdoors stores by product catalog size.
Last scanned
Feb 23, 2026
