Naturalmat
naturalmat.co.uk
Naturalmat is a Devon-based manufacturer of organic and sustainable mattresses, beds, and bedding products handcrafted since 1999. The company specializes in natural fiber and pocket sprung mattresses for bedrooms and nurseries, offering made-to-measure options using organic materials.
Products
304
Collections
241
Pages
85
Blog Posts
218
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Add a reviews platform to build customer trust
Store Audit
Actionable insights compared to 168 Bedding & Linen stores
#38 in Bedding & Linen
Top 23% of stores
2% below average
304 products vs 311 avg
Category Benchmarks
Compared to 168 stores in Bedding & Linen
2% below average
avg
213% above average
avg
47% above average
avg
257% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Mar 2026
Larger than 75% of category
Top 23% by catalog size
high
Strong content (218 blogs, 85 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Mar 2026
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About Naturalmat
Naturalmat is a bedding & linen ecommerce store built on shopify and operating in GB. The store currently offers 304 products organized across 241 collections, making it comparable in size for the bedding & linen category.
Theme and Design
Naturalmat uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Naturalmat has not implemented a third-party review platform and offers PayPal, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Bedding & Linen category, Naturalmat ranks #38 out of 168 stores we track. This places them in the top 23% of bedding & linen stores by product catalog size.
Last scanned
Mar 8, 2026
