Naturalstone
naturalstone.co.uk
Natural Stone Online is a UK supplier of premium natural stone floor and wall tiles, including limestone, marble, travertine, and flagstone. The store offers carefully curated products for interior and outdoor applications, with free samples and expert advice for customers planning home improvement and design projects.
Performance Needs Attention
This store scores 40/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
59
Collections
27
Pages
19
Blog Posts
127
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Home Improvement category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Home Improvement Ranking
#2 / 334
Top 1% in category
Category Avg Performance
56
-16 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.010
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 503 Home Improvement stores
#4 in Home Improvement
Top 1% of stores
96% below average
59 products vs 1,558 avg
Faster than 99% of Home Improvement stores
PageSpeed score: 40/100
Category Benchmarks
Compared to 503 stores in Home Improvement
96% below average
avg
68% below average
avg
17% below average
avg
131% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (127 blogs, 19 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Home Improvement Stores
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About Naturalstone
Naturalstone is a home improvement ecommerce store built on shopify and operating in GB. The store currently offers 59 products organized across 27 collections, making it comparable in size for the home improvement category.
Theme and Design
Naturalstone uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Naturalstone achieves a performance score of 40/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 79/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Naturalstone uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Home Improvement category, Naturalstone ranks #4 out of 503 stores we track. This places them in the top 1% of home improvement stores by product catalog size.
Last scanned
Feb 23, 2026
