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Naturalstone

shopify

naturalstone.co.uk

Natural Stone Online is a UK supplier of premium natural stone floor and wall tiles, including limestone, marble, travertine, and flagstone. The store offers carefully curated products for interior and outdoor applications, with free samples and expert advice for customers planning home improvement and design projects.

Home Improvement
Bespoke
GB / GBP
TrustPilot
PayPal
Visit Store

Performance Needs Attention

This store scores 40/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

59

Collections

27

Pages

19

Blog Posts

127

CommerceRank Score

Overall store health assessment based on 5 key factors

C

60/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 16 points below Home Improvement category average (56)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Home Improvement Ranking

#2 / 334

Top 1% in category

Category Avg Performance

56

-16 below avg

Category Avg LCP

1.8s

Faster than avg

40

Performance

79

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.6s

Largest Contentful Paint

CLSgood

0.010

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 503 Home Improvement stores

#4 in Home Improvement

Top 1% of stores

96% below average

59 products vs 1,558 avg

Faster than 99% of Home Improvement stores

PageSpeed score: 40/100

Category Benchmarks

Compared to 503 stores in Home Improvement

Products59 / avg 1,558

96% below average

avg

Collections27 / avg 84

68% below average

avg

Pages19 / avg 23

17% below average

avg

Blog Posts127 / avg 55

131% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

high

Strong content (127 blogs, 19 pages)

Tech Stack Maturity

Mature stack

Business Sophistication

Established

Store Timeline & History

Feb 2026

59 products27 collections19 pages127 blogs

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About Naturalstone

Naturalstone is a home improvement ecommerce store built on shopify and operating in GB. The store currently offers 59 products organized across 27 collections, making it comparable in size for the home improvement category.

Theme and Design

Naturalstone uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Naturalstone achieves a performance score of 40/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 79/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Naturalstone uses TrustPilot for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Home Improvement category, Naturalstone ranks #4 out of 503 stores we track. This places them in the top 1% of home improvement stores by product catalog size.

Last scanned

Feb 23, 2026

Naturalstone | Home Improvement Store Analysis | CommerceRank