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Nordicfairey

shopify

nordicfairey.co.uk

Nordic Fairey is a specialist vintage jewelry retailer focusing on authentic Scandinavian pieces, primarily silver and bronze items sourced from Finland, Sweden, Norway, and Denmark. The store offers a curated collection of vintage jewelry across multiple categories including rings, necklaces, brooches, earrings, bracelets, and cufflinks.

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Products

345

Collections

15

Pages

4

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

B

70/100

performance20/25 (Good)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content10/15 (Good)

Top Recommendations

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PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#1690 / 16375

Faster than 90% of stores

Jewellery & Watches Ranking

#65 / 758

Top 9% in category

Category Avg Performance

57

+17 above avg

Category Avg LCP

1.8s

74

Performance

97

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIgood

3.3s

Speed Index

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#360 in Jewellery & Watches

Above average (top 33%)

57% below average

345 products vs 802 avg

Faster than 91% of Jewellery & Watches stores

PageSpeed score: 74/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products345 / avg 802

57% below average

avg

Collections15 / avg 72

79% below average

avg

Pages4 / avg 28

86% below average

avg

Blog Posts3 / avg 46

93% below average

avg

Theme & Design

Theme Name

Dawn

Type

Theme Store

Theme Store ID

887

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Above average catalog size

Top 33% by catalog size

Content Investment

low

Basic content (4 pages)

Tech Stack Maturity

Developing stack

No review platform (25% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

345 products15 collections4 pages3 blogs

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About Nordicfairey

Nordicfairey is a jewellery & watches ecommerce store built on shopify and operating in US. The store currently offers 345 products organized across 15 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

Nordicfairey uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of jewellery & watches stores.

Performance Analysis

Based on Google PageSpeed Insights, Nordicfairey achieves a performance score of 74/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Nordicfairey has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Nordicfairey ranks #360 out of 1082 stores we track. This places them in the top 33% of jewellery & watches stores by product catalog size.

Last scanned

Feb 20, 2026

Nordicfairey | Jewellery & Watches Store Analysis | CommerceRank