Northerngymequipment
northerngymequipment.com
Northern is a UK-based gym equipment supplier offering premium heavy-duty fitness gear including hex dumbbells, adjustable dumbbells, kettlebells, and weight plates. They cater to home gyms, commercial gyms, and personal fitness setups across all strength training levels.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
81
+8Collections
26
Pages
30
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13696 / 16375
Faster than 16% of stores
Fitness Equipment Ranking
#55 / 89
Top 62% in category
Category Avg Performance
50
-8 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
128ms
Interaction to Next Paint
Additional Metrics
1.7s
First Contentful Paint
738ms
Time to First Byte
9.8s
Speed Index
Store Audit
Actionable insights compared to 125 Fitness Equipment stores
#37 in Fitness Equipment
Above average (top 30%)
42% below average
81 products vs 139 avg
Slower than 62% of Fitness Equipment stores
PageSpeed score: 42/100
+18 products
Over the past 6 months
Category Benchmarks
Compared to 125 stores in Fitness Equipment
42% below average
avg
26% below average
avg
3% above average
avg
93% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Added 8 products last month
11 months
Since Apr 2025
Above average catalog size
Top 30% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Aug 2025
Jul 2025
Jun 2025
May 2025
Apr 2025
Similar Fitness Equipment Stores
Other fitness equipment stores with similar size
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About Northerngymequipment
Northerngymequipment is a fitness equipment ecommerce store built on shopify and operating in GB. The store currently offers 81 products organized across 26 collections, making it comparable in size for the fitness equipment category.
Theme and Design
Northerngymequipment uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Northerngymequipment achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Northerngymequipment uses judge.me for customer reviews and offers PayPal, Klarna, Afterpay for payment flexibility.
Competitive Positioning
Within the Fitness Equipment category, Northerngymequipment ranks #37 out of 125 stores we track. This places them in the top 30% of fitness equipment stores by product catalog size. Over the past 6 months, the store has grown its catalog by 18 products.
Last scanned
Feb 18, 2026
