Oioibaby
oioibaby.co.uk
OiOi is an Australian premium baby bag brand that designs and sells high-quality changing bags, nappy backpacks, and pram accessories. The store focuses on practical, stylish changing solutions for modern parents, offering products like signature changing backpacks, tote bags, and first-time parent bundles.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
226
Collections
150
Pages
40
Blog Posts
70
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Baby & Kids category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Baby & Kids Ranking
#3 / 402
Top 1% in category
Category Avg Performance
56
-17 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
8.5s
Speed Index
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#11 in Baby & Kids
Top 2% of stores
63% below average
226 products vs 612 avg
Faster than 99% of Baby & Kids stores
PageSpeed score: 39/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
63% below average
avg
58% above average
avg
111% above average
avg
112% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (70 blogs, 40 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Oioibaby
Oioibaby is a baby & kids ecommerce store built on shopify and operating in AU. The store currently offers 226 products organized across 150 collections, making it comparable in size for the baby & kids category.
Theme and Design
Oioibaby uses the Empire theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Oioibaby achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Oioibaby uses judge.me for customer reviews and offers PayPal, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Oioibaby ranks #11 out of 575 stores we track. This places them in the top 2% of baby & kids stores by product catalog size.
Last scanned
Feb 22, 2026
