Oioitheshop
oioitheshop.co.uk
Oi Oi The Shop is a clothing retailer based in Camden Market specializing in subculture-inspired fashion including sta prest trousers, crombie coats, harrington jackets, button-down shirts, and related apparel rooted in punk and skinhead scenes. The store also stocks licensed band merchandise, accessories, and other complementary items.
Products
345
Collections
26
Pages
11
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fashion & Clothing Ranking
#2 / 2989
Top 0% in category
Category Avg Performance
57
-3 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
119ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
387ms
Time to First Byte
6.4s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3 in Fashion & Clothing
Top 0% of stores
58% below average
345 products vs 819 avg
Faster than 100% of Fashion & Clothing stores
PageSpeed score: 54/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
58% below average
avg
72% below average
avg
73% below average
avg
88% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (11 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Oioitheshop
Oioitheshop is a fashion & clothing ecommerce store built on shopify and operating in FR. The store currently offers 345 products organized across 26 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Oioitheshop uses the Venue theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Oioitheshop achieves a performance score of 54/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 71/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Oioitheshop has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Oioitheshop ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size.
Last scanned
Feb 22, 2026
