Old Town
old-town.co.uk
Old Town is a British clothing designer and maker specializing in everyday garment styles. The brand designs and manufactures a curated range of clothing pieces available for order, with selected styles also stocked through retail partners like Labour & Wait.
Products
35
Collections
2
Pages
53
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#346 / 16375
Faster than 98% of stores
Fashion & Clothing Ranking
#71 / 2989
Top 2% in category
Category Avg Performance
57
+30 above avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
0.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
75ms
Interaction to Next Paint
Additional Metrics
0.8s
First Contentful Paint
—
Time to First Byte
3.3s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3091 in Fashion & Clothing
Below 70% of stores
96% below average
35 products vs 819 avg
Faster than 98% of Fashion & Clothing stores
PageSpeed score: 87/100
No BNPL options
64% of Fashion & Clothing stores offer PayPal
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
96% below average
avg
98% below average
avg
29% above average
avg
94% below average
avg
Category Intelligence
How Old Town compares to other fashion & clothing stores
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 70% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Old Town
Old Town is a fashion & clothing ecommerce store built on shopify and operating in NO. The store currently offers 35 products organized across 2 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Old Town uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Old Town achieves a performance score of 87/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Old Town has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Old Town ranks #3091 out of 4419 stores we track. This places them in the top 70% of fashion & clothing stores by product catalog size.
Last scanned
Feb 19, 2026
