Oliveandmyrtle
oliveandmyrtle.co.uk
Olive and Myrtle is an ethical gift retailer offering handmade and consciously sourced gifts from Northumberland. Their product range includes candles, jewellery, homeware, books, bath & body items, games, and accessories, with a focus on fair trade and artisanal finds suitable for gifting.
Performance Needs Attention
This store scores 47/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
780
Collections
86
Pages
5
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
68/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Gifts & Hampers category average (59)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Gifts & Hampers Ranking
#1 / 868
Top 0% in category
Category Avg Performance
59
-12 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
6.9s
Speed Index
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#3 in Gifts & Hampers
Top 0% of stores
25% below average
780 products vs 1,035 avg
Faster than 100% of Gifts & Hampers stores
PageSpeed score: 47/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
25% below average
avg
9% above average
avg
87% below average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Oliveandmyrtle
Oliveandmyrtle is a gifts & hampers ecommerce store built on shopify and operating in GB. The store currently offers 780 products organized across 86 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Oliveandmyrtle uses the Minimal theme from the Shopify Theme Store. This theme choice is used by 3% of gifts & hampers stores.
Performance Analysis
Based on Google PageSpeed Insights, Oliveandmyrtle achieves a performance score of 47/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Oliveandmyrtle uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Oliveandmyrtle ranks #3 out of 1277 stores we track. This places them in the top 0% of gifts & hampers stores by product catalog size.
Last scanned
Feb 22, 2026
