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Oliveandmyrtle

shopify

oliveandmyrtle.co.uk

Olive and Myrtle is an ethical gift retailer offering handmade and consciously sourced gifts from Northumberland. Their product range includes candles, jewellery, homeware, books, bath & body items, games, and accessories, with a focus on fair trade and artisanal finds suitable for gifting.

Gifts & Hampers
Minimal
GB / GBP
judge.me
PayPal +1
Visit Store

Performance Needs Attention

This store scores 47/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

780

Collections

86

Pages

5

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

68/100

performance5/25 (Poor)
catalog20/25 (Established)
tech Stack20/20 (Complete)
theme12/15 (Popular theme)
content11/15 (Good)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 12 points below Gifts & Hampers category average (59)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Gifts & Hampers Ranking

#1 / 868

Top 0% in category

Category Avg Performance

59

-12 below avg

Category Avg LCP

1.7s

47

Performance

88

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

6.9s

Speed Index

Store Audit

Actionable insights compared to 1277 Gifts & Hampers stores

#3 in Gifts & Hampers

Top 0% of stores

25% below average

780 products vs 1,035 avg

Faster than 100% of Gifts & Hampers stores

PageSpeed score: 47/100

Category Benchmarks

Compared to 1277 stores in Gifts & Hampers

Products780 / avg 1,035

25% below average

avg

Collections86 / avg 79

9% above average

avg

Pages5 / avg 39

87% below average

avg

Blog Posts3 / avg 53

94% below average

avg

Theme & Design

Theme Name

Minimal

Type

Theme Store

Theme Store ID

380

Tech Stack

Platform

shopify

Reviews Platform

judge.me

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

low

Basic content (5 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Established

InternationalLegacy Theme

Store Timeline & History

Feb 2026

780 products86 collections5 pages3 blogs

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About Oliveandmyrtle

Oliveandmyrtle is a gifts & hampers ecommerce store built on shopify and operating in GB. The store currently offers 780 products organized across 86 collections, making it comparable in size for the gifts & hampers category.

Theme and Design

Oliveandmyrtle uses the Minimal theme from the Shopify Theme Store. This theme choice is used by 3% of gifts & hampers stores.

Performance Analysis

Based on Google PageSpeed Insights, Oliveandmyrtle achieves a performance score of 47/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Oliveandmyrtle uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Gifts & Hampers category, Oliveandmyrtle ranks #3 out of 1277 stores we track. This places them in the top 0% of gifts & hampers stores by product catalog size.

Last scanned

Feb 22, 2026

Oliveandmyrtle | Gifts & Hampers Store Analysis | CommerceRank