Om Baby
om-baby.co.uk
OM Baby is a sustainable fashion brand offering effortlessly comfortable clothing for babies, children, and adults, characterized by slow-crafted designs featuring distinctive print and patchwork patterns. The store emphasizes eco-conscious production alongside lifestyle offerings including accessories, gifts, craft supplies, and workshops.
Performance Needs Attention
This store scores 35/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
223
Collections
33
Pages
24
Blog Posts
19
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 22 points below Fashion & Clothing category average (57)
- Accessibility score is 58/100 - improve for better UX and legal compliance
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fashion & Clothing Ranking
#2 / 2989
Top 0% in category
Category Avg Performance
57
-22 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
7.3s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3 in Fashion & Clothing
Top 0% of stores
73% below average
223 products vs 819 avg
Faster than 100% of Fashion & Clothing stores
PageSpeed score: 35/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
73% below average
avg
65% below average
avg
41% below average
avg
41% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (24 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Om Baby
Om Baby is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 223 products organized across 33 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Om Baby uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Om Baby achieves a performance score of 35/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 58/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Om Baby has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Om Baby ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size.
Last scanned
Feb 22, 2026
