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Onewheel

shopify

onewheel.com

Onewheel is the official retailer of Onewheel electric skateboards, including models like the GT S-Series, Pint X, and XR. The store offers electric skateboard units, accessories, apparel, and customization options for riders seeking alternative transportation and outdoor adventure experiences.

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Performance Needs Attention

This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

292

+4

Collections

79

Pages

105

+1

Blog Posts

73

CommerceRank Score

Overall store health assessment based on 5 key factors

C

55/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 18 points below Sports & Outdoors category average (56)
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#14392 / 16375

Faster than 12% of stores

Sports & Outdoors Ranking

#624 / 716

Top 87% in category

Category Avg Performance

56

-18 below avg

Category Avg LCP

1.7s

Slower than avg

38

Performance

86

Accessibility

77

SEO

Core Web Vitals

LCPgood

2.2s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

152ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.6s

First Contentful Paint

TTFBgood

605ms

Time to First Byte

SIpoor

11.6s

Speed Index

Store Audit

Actionable insights compared to 1076 Sports & Outdoors stores

#349 in Sports & Outdoors

Above average (top 32%)

70% below average

292 products vs 976 avg

Slower than 87% of Sports & Outdoors stores

PageSpeed score: 38/100

+11 products

Over the past few months

No BNPL options

63% of Sports & Outdoors stores offer PayPal

Category Benchmarks

Compared to 1076 stores in Sports & Outdoors

Products292 / avg 976

70% below average

avg

Collections79 / avg 153

48% below average

avg

Pages105 / avg 29

262% above average

avg

Blog Posts73 / avg 61

20% above average

avg

Category Intelligence

How Onewheel compares to other sports & outdoors stores

Review Platform Adoption

6%

of Sports & Outdoors stores use Yotpo

Insights

  • 63% of Sports & Outdoors stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

Yotpo

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Added 4 products last month

Tracking History

1+ year

Since Dec 2024

Market Position

Above average catalog size

Top 32% by catalog size

Content Investment

high

Strong content (73 blogs, 105 pages)

Tech Stack Maturity

Developing stack

No BNPL detected (69% of category offers BNPL)

Business Sophistication

Developing

International

Store Timeline & History

May 2025

292 products79 collections105 pages73 blogs

Apr 2025

288 products79 collections104 pages73 blogs

Mar 2025

287 products79 collections104 pages73 blogs

Mar 2025

281 products79 collections104 pages73 blogs

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About Onewheel

Onewheel is a sports & outdoors ecommerce store built on shopify and operating in US. The store currently offers 292 products organized across 79 collections, making it comparable in size for the sports & outdoors category.

Theme and Design

Onewheel uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Onewheel achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 77/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Onewheel uses Yotpo for customer reviews. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal

Competitive Positioning

Within the Sports & Outdoors category, Onewheel ranks #349 out of 1076 stores we track. This places them in the top 32% of sports & outdoors stores by product catalog size. Over the past few months, the store has grown its catalog by 11 products.

Last scanned

Feb 18, 2026

Onewheel | Sports & Outdoors Store Analysis | CommerceRank