Empire 9 New
onlinemotoparts.co.uk
Online Moto Parts is a UK-based ecommerce retailer specializing in motorcycle and scooter parts and accessories. The store offers a wide range of components including engine parts, batteries, brake systems, lights, handlebars, wheels, and consumables at competitive prices.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
101,829
-22Collections
49
Pages
12
Blog Posts
7
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Automotive category average (58)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#12981 / 16375
Faster than 21% of stores
Automotive Ranking
#306 / 366
Top 84% in category
Category Avg Performance
58
-13 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 544 Automotive stores
#7 in Automotive
Top 1% of stores
2086% above average
101,829 products vs 4,659 avg
Slower than 84% of Automotive stores
PageSpeed score: 45/100
-22 products
Over the past month
No BNPL options
60% of Automotive stores offer PayPal
Category Benchmarks
Compared to 544 stores in Automotive
2086% above average
avg
60% below average
avg
52% below average
avg
67% below average
avg
Category Intelligence
How Empire 9 New compares to other automotive stores
Insights
- 60% of Automotive stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Declining (-0%)
Unknown
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Feb 2026
Similar Automotive Stores
Other automotive stores with similar size
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About Empire 9 New
Empire 9 New is a automotive ecommerce store built on and operating in GB. The store currently offers 101,829 products organized across 49 collections, making it larger than average for the automotive category.
Theme and Design
Empire 9 New uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Empire 9 New achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Empire 9 New has not implemented a third-party review platform. Compared to other automotive stores, 60% of automotive stores offer paypal
Competitive Positioning
Within the Automotive category, Empire 9 New ranks #7 out of 544 stores we track. This places them in the top 1% of automotive stores by product catalog size. Over the past month, the store has reduced its catalog by 22 products.
Last scanned
Feb 24, 2026
