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Oofos

shopify

oofos.co.uk

OOFOS UK sells recovery footwear designed to reduce impact and accelerate foot recovery. The brand's signature OOFOAM™ technology absorbs 37% more impact than standard performance shoes, targeting athletes and active individuals seeking specialized recovery solutions.

Sports & Fitness
Bespoke
GB / GBP
Yotpo
PayPal +1
Visit Store

Performance Needs Attention

This store scores 31/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

114

Collections

167

Pages

58

Blog Posts

138

CommerceRank Score

Overall store health assessment based on 5 key factors

C

65/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 27 points below Sports & Fitness category average (58)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#15548 / 16375

Faster than 5% of stores

Sports & Fitness Ranking

#136 / 144

Top 94% in category

Category Avg Performance

58

-27 below avg

Category Avg LCP

1.7s

Slower than avg

31

Performance

87

Accessibility

92

SEO

Core Web Vitals

LCPneeds work

2.5s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

118ms

Interaction to Next Paint

Additional Metrics

FCPneeds work

2.1s

First Contentful Paint

TTFBgood

399ms

Time to First Byte

SIpoor

8.9s

Speed Index

Store Audit

Actionable insights compared to 218 Sports & Fitness stores

#67 in Sports & Fitness

Above average (top 31%)

82% below average

114 products vs 640 avg

Slower than 94% of Sports & Fitness stores

PageSpeed score: 31/100

Category Benchmarks

Compared to 218 stores in Sports & Fitness

Products114 / avg 640

82% below average

avg

Collections167 / avg 61

174% above average

avg

Pages58 / avg 21

176% above average

avg

Blog Posts138 / avg 24

475% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

Yotpo

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Above average catalog size

Top 31% by catalog size

Content Investment

high

Strong content (138 blogs, 58 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Established

International

Store Timeline & History

Feb 2026

114 products167 collections58 pages138 blogs

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About Oofos

Oofos is a sports & fitness ecommerce store built on shopify and operating in GB. The store currently offers 114 products organized across 167 collections, making it comparable in size for the sports & fitness category.

Theme and Design

Oofos uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Oofos achieves a performance score of 31/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Oofos uses Yotpo for customer reviews and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Sports & Fitness category, Oofos ranks #67 out of 218 stores we track. This places them in the top 31% of sports & fitness stores by product catalog size.

Last scanned

Feb 20, 2026

Oofos | Sports & Fitness Store Analysis | CommerceRank