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Ottolube

shopify

ottolube.co.uk

Ottolube is a specialist automotive lubricants retailer based in London and the UAE, offering premium virgin oil blend motor oils in various grades (5W-30, 0W-30, 0W-20 C5, 5W-40) alongside oil change services and automotive maintenance information.

Automotive
Bespoke
SE / GBP
Settle +2
Visit Store

Products

22

Collections

5

Pages

23

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

D

53/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content11/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Automotive Ranking

#4 / 366

Top 1% in category

Category Avg Performance

58

-2 below avg

Category Avg LCP

1.7s

56

Performance

71

Accessibility

85

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

9.7s

Speed Index

Store Audit

Actionable insights compared to 544 Automotive stores

#18 in Automotive

Top 3% of stores

100% below average

22 products vs 4,659 avg

Faster than 99% of Automotive stores

PageSpeed score: 56/100

Category Benchmarks

Compared to 544 stores in Automotive

Products22 / avg 4,659

100% below average

avg

Collections5 / avg 122

96% below average

avg

Pages23 / avg 25

8% below average

avg

Blog Posts2 / avg 21

90% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

Settle
Pipe
PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 3% by catalog size

Content Investment

low

Basic content (23 pages)

Tech Stack Maturity

Mature stack

No review platform (21% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

22 products5 collections23 pages2 blogs

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About Ottolube

Ottolube is a automotive ecommerce store built on shopify and operating in SE. The store currently offers 22 products organized across 5 collections, making it comparable in size for the automotive category.

Theme and Design

Ottolube uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Ottolube achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 71/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Ottolube has not implemented a third-party review platform and offers Settle, Pipe, PayPal for payment flexibility.

Competitive Positioning

Within the Automotive category, Ottolube ranks #18 out of 544 stores we track. This places them in the top 3% of automotive stores by product catalog size.

Last scanned

Feb 22, 2026

Ottolube | Automotive Store Analysis | CommerceRank