Outdoorpeople
outdoorpeople.org.uk
Outdoor People Shop is a non-profit outdoor retailer offering clothing, camping equipment, backpacks, sleeping bags, and outdoor accessories from brands like Paramo, Craghoppers, and Buff. The store focuses on making outdoor activities accessible through products and educational projects for families and beginners.
Products
646
Collections
117
Pages
32
Blog Posts
152
CommerceRank Score
Overall store health assessment based on 5 key factors
82/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Sports & Outdoors Ranking
#3 / 716
Top 0% in category
Category Avg Performance
56
+0 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
73ms
Interaction to Next Paint
Additional Metrics
0.9s
First Contentful Paint
369ms
Time to First Byte
7.4s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#9 in Sports & Outdoors
Top 1% of stores
34% below average
646 products vs 976 avg
Faster than 100% of Sports & Outdoors stores
PageSpeed score: 56/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
34% below average
avg
24% below average
avg
10% above average
avg
149% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (152 blogs, 32 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Outdoorpeople
Outdoorpeople is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 646 products organized across 117 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Outdoorpeople uses the Bespoke theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Outdoorpeople achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 83/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Outdoorpeople uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Outdoorpeople ranks #9 out of 1076 stores we track. This places them in the top 1% of sports & outdoors stores by product catalog size.
Last scanned
Feb 22, 2026
