Oxforddiecast
oxforddiecast.co.uk
Oxford Diecast is the world's largest manufacturer of 1:76 scale diecast model vehicles, offering an extensive range of collectible scale models including cars, trucks, planes, farm vehicles, and railway locomotives across scales from 1:18 to 1:148. The store carries multiple brand lines including Atlas, Cararama, GT Autos, Oxford Rail, and Welly, serving both collectors and hobbyists.
Performance Needs Attention
This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
6,643
Collections
343
Pages
34
Blog Posts
62
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 21 points below Toys & Games category average (59)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#14406 / 16375
Faster than 12% of stores
Toys & Games Ranking
#265 / 293
Top 90% in category
Category Avg Performance
59
-21 below avg
Category Avg LCP
1.6s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
237ms
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
355ms
Time to First Byte
7.9s
Speed Index
Store Audit
Actionable insights compared to 465 Toys & Games stores
#30 in Toys & Games
Top 6% of stores
215% above average
6,643 products vs 2,106 avg
Slower than 90% of Toys & Games stores
PageSpeed score: 38/100
Category Benchmarks
Compared to 465 stores in Toys & Games
215% above average
avg
318% above average
avg
143% above average
avg
121% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Stamped
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 6% by catalog size
high
Strong content (62 blogs, 34 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Toys & Games Stores
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About Oxforddiecast
Oxforddiecast is a toys & games ecommerce store built on shopify and operating in US. The store currently offers 6,643 products organized across 343 collections, making it larger than average for the toys & games category.
Theme and Design
Oxforddiecast uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Oxforddiecast achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Oxforddiecast uses Stamped for customer reviews and offers Pipe, PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Toys & Games category, Oxforddiecast ranks #30 out of 465 stores we track. This places them in the top 6% of toys & games stores by product catalog size.
Last scanned
Feb 19, 2026
