Palava
palava.co
Palava Clothing UK is a British fashion retailer offering colorful, vintage-inspired clothing for women and children made from sustainable materials including organic cotton, tencel, and linen. The brand also sells homeware items and operates with a commitment to ethical manufacturing and plastic-free packaging.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
837
Collections
138
Pages
91
Blog Posts
122
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#11897 / 16375
Faster than 27% of stores
Fashion & Clothing Ranking
#2177 / 2989
Top 73% in category
Category Avg Performance
57
-8 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
113ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#683 in Fashion & Clothing
Top 15% of stores
2% above average
837 products vs 819 avg
Slower than 73% of Fashion & Clothing stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
2% above average
avg
48% above average
avg
122% above average
avg
281% above average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 15% by catalog size
high
Strong content (122 blogs, 91 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Palava
Palava is a fashion & clothing ecommerce store built on Shopify and operating in CA. The store currently offers 837 products organized across 138 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Palava uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 4% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Palava achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Palava has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Palava ranks #683 out of 4419 stores we track. This places them in the top 15% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026