Papermash
papermash.co.uk
Papermash is a UK stockist of premium stationery and paper goods, specializing in Rifle Paper Co products alongside curated selections of Japanese, Korean, and UK-designed stationery brands. The store offers greeting cards, washi tape, pens, tags, stickers, and gift wrap for various occasions.
Performance Needs Attention
This store scores 35/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
322
Collections
190
Pages
17
Blog Posts
65
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 25 points below Books & Stationery category average (60)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#14917 / 16375
Faster than 9% of stores
Books & Stationery Ranking
#262 / 273
Top 96% in category
Category Avg Performance
60
-25 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
0.8s
First Contentful Paint
—
Time to First Byte
6.3s
Speed Index
Store Audit
Actionable insights compared to 412 Books & Stationery stores
#126 in Books & Stationery
Above average (top 31%)
86% below average
322 products vs 2,250 avg
Slower than 96% of Books & Stationery stores
PageSpeed score: 35/100
Category Benchmarks
Compared to 412 stores in Books & Stationery
86% below average
avg
104% above average
avg
15% below average
avg
67% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 31% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Papermash
Papermash is a books & stationery ecommerce store built on shopify and operating in GB. The store currently offers 322 products organized across 190 collections, making it comparable in size for the books & stationery category.
Theme and Design
Papermash uses the Testament theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Papermash achieves a performance score of 35/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 94/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Papermash uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Books & Stationery category, Papermash ranks #126 out of 412 stores we track. This places them in the top 31% of books & stationery stores by product catalog size.
Last scanned
Feb 19, 2026
