Parasolstore
parasolstore.co.uk
Parasol Store is a fashion retailer specializing in premium and contemporary clothing, footwear, and accessories from established brands including Patagonia, Barbour, Paul Smith, Carhartt WIP, and HOKA. The store offers both menswear and womenswear collections with a focus on outdoor, lifestyle, and designer-oriented products, featuring options for international shipping and flexible payment methods.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
10,246
Collections
401
Pages
14
Blog Posts
101
CommerceRank Score
Overall store health assessment based on 5 key factors
74/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Fashion & Clothing category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fashion & Clothing Ranking
#2 / 2989
Top 0% in category
Category Avg Performance
57
-11 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.000
Cumulative Layout Shift
111ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
411ms
Time to First Byte
10.6s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3 in Fashion & Clothing
Top 0% of stores
1151% above average
10,246 products vs 819 avg
Faster than 100% of Fashion & Clothing stores
PageSpeed score: 46/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
1151% above average
avg
331% above average
avg
66% below average
avg
216% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
high
Strong content (101 blogs, 14 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
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About Parasolstore
Parasolstore is a fashion & clothing ecommerce store built on shopify and operating in AR. The store currently offers 10,246 products organized across 401 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Parasolstore uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Parasolstore achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Parasolstore uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Parasolstore ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size.
Last scanned
Feb 22, 2026
