Paul C
paul-c.co.uk
Paul Crosfield Design is a British jewelry maker specializing in bold, handmade cufflinks and wedding rings inspired by mid-century modernist and brutalist design. The store caters to customers seeking distinctive, sculptural pieces for special occasions like weddings and as gifts.
Products
13
Collections
3
Pages
4
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
47/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewellery & Watches Ranking
#1 / 758
Top 0% in category
Category Avg Performance
57
+3 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#6 in Jewellery & Watches
Top 1% of stores
98% below average
13 products vs 802 avg
Faster than 100% of Jewellery & Watches stores
PageSpeed score: 60/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
98% below average
avg
96% below average
avg
86% below average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Paul C
Paul C is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 13 products organized across 3 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Paul C uses the Supply theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Paul C achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 85/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Paul C has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Paul C ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.
Last scanned
Feb 22, 2026
