Paulafernley
paulafernley.co.uk
Paula Fernley Photography is a Devon-based photography business selling landscape, aerial drone, and portrait photographs. The store offers prints and photographs of UK landscapes, aerial art, international destinations, and professional photography services for newborns, families, and branding.
Products
72
Collections
3
Pages
21
Blog Posts
10
CommerceRank Score
Overall store health assessment based on 5 key factors
56/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Print & Photo Ranking
#3 / 358
Top 1% in category
Category Avg Performance
60
-3 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
7.6s
Speed Index
Store Audit
Actionable insights compared to 505 Print & Photo stores
#11 in Print & Photo
Top 2% of stores
94% below average
72 products vs 1,195 avg
Faster than 99% of Print & Photo stores
PageSpeed score: 57/100
Category Benchmarks
Compared to 505 stores in Print & Photo
94% below average
avg
96% below average
avg
11% above average
avg
57% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Paulafernley
Paulafernley is a print & photo ecommerce store built on shopify and operating in CA. The store currently offers 72 products organized across 3 collections, making it comparable in size for the print & photo category.
Theme and Design
Paulafernley uses the Minimal theme from the Shopify Theme Store. This theme choice is used by 4% of print & photo stores.
Performance Analysis
Based on Google PageSpeed Insights, Paulafernley achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Paulafernley has not implemented a third-party review platform and offers Settle, Pipe, PayPal for payment flexibility.
Competitive Positioning
Within the Print & Photo category, Paulafernley ranks #11 out of 505 stores we track. This places them in the top 2% of print & photo stores by product catalog size.
Last scanned
Feb 22, 2026
