Paulrussells
paulrussells.com
Paul Russells is a UK-based LED lighting specialist established in 2014, offering a comprehensive range of LED light bulbs, luminaires, and commercial lighting solutions. The store features various bulb types including frosted, filament, decorative, dimmable, and smart bulbs in multiple colour temperatures, positioning itself as a premium lighting retailer with energy-efficient products for both domestic and commercial applications.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
465
Collections
77
Pages
14
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 10 points below Lighting category average (51)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13826 / 16375
Faster than 16% of stores
Lighting Ranking
#60 / 84
Top 71% in category
Category Avg Performance
51
-10 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.000
Cumulative Layout Shift
104ms
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
383ms
Time to First Byte
9.3s
Speed Index
Store Audit
Actionable insights compared to 123 Lighting stores
#44 in Lighting
Above average (top 36%)
85% below average
465 products vs 3,007 avg
Slower than 71% of Lighting stores
PageSpeed score: 41/100
Category Benchmarks
Compared to 123 stores in Lighting
85% below average
avg
55% below average
avg
39% below average
avg
95% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 36% by catalog size
low
Basic content (14 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Paulrussells
Paulrussells is a lighting ecommerce store built on shopify and operating in GB. The store currently offers 465 products organized across 77 collections, making it comparable in size for the lighting category.
Theme and Design
Paulrussells uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Paulrussells achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Paulrussells has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Lighting category, Paulrussells ranks #44 out of 123 stores we track. This places them in the top 36% of lighting stores by product catalog size.
Last scanned
Feb 19, 2026
