Paw Naturel
paw-naturel.co.uk
Paw Naturel is a UK-based pet supplies retailer specializing in award-winning, natural and vegan dog grooming products. The store offers a curated range of skin-safe shampoos, natural dog perfumes, grooming tools, treats, and toys, sourced and manufactured by local British suppliers, catering to both individual dog owners and professional groomers.
Products
104
Collections
9
Pages
12
Blog Posts
19
CommerceRank Score
Overall store health assessment based on 5 key factors
74/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Pet Supplies Ranking
#2 / 372
Top 1% in category
Category Avg Performance
56
+7 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
6.1s
Speed Index
Store Audit
Actionable insights compared to 576 Pet Supplies stores
#6 in Pet Supplies
Top 1% of stores
75% below average
104 products vs 411 avg
Faster than 99% of Pet Supplies stores
PageSpeed score: 63/100
Category Benchmarks
Compared to 576 stores in Pet Supplies
75% below average
avg
80% below average
avg
43% below average
avg
37% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Pet Supplies Stores
Other pet supplies stores with similar size
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About Paw Naturel
Paw Naturel is a pet supplies ecommerce store built on shopify and operating in US. The store currently offers 104 products organized across 9 collections, making it comparable in size for the pet supplies category.
Theme and Design
Paw Naturel uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 12% of pet supplies stores.
Performance Analysis
Based on Google PageSpeed Insights, Paw Naturel achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Paw Naturel uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Pet Supplies category, Paw Naturel ranks #6 out of 576 stores we track. This places them in the top 1% of pet supplies stores by product catalog size.
Last scanned
Feb 22, 2026
