Pearls
pearls.co.uk
CD Pearls (Coleman Douglas Pearls) is a UK-based online retailer specializing in handmade pearl jewellery. They offer a curated selection of pearl earrings, necklaces, bracelets, pendants, and related accessories, expertly designed in London and marketed as a premium destination for pearl jewellery enthusiasts.
Performance Needs Attention
This store scores 47/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
671
Collections
102
Pages
30
Blog Posts
419
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 10 points below Jewellery & Watches category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewellery & Watches Ranking
#1 / 758
Top 0% in category
Category Avg Performance
57
-10 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
99ms
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
614ms
Time to First Byte
4.9s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#6 in Jewellery & Watches
Top 1% of stores
16% below average
671 products vs 802 avg
Faster than 100% of Jewellery & Watches stores
PageSpeed score: 47/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
16% below average
avg
42% above average
avg
7% above average
avg
811% above average
avg
Category Intelligence
How Pearls compares to other jewellery & watches stores
10%
of Jewellery & Watches stores use Zip (Quadpay)
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (419 blogs, 30 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Jewellery & Watches Stores
Other jewellery & watches stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Pearls
Pearls is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 671 products organized across 102 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Pearls uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Pearls achieves a performance score of 47/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 74/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Pearls has not implemented a third-party review platform and offers Zip (Quadpay) for payment flexibility. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Pearls ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.
Last scanned
Feb 22, 2026
