Petslovescruffs
petslovescruffs.com
Scruffs® is an official UK-based retailer specializing in premium pet lifestyle products for dogs, cats, and small pets. Their catalog includes dog beds (box beds, donut beds, orthopaedic beds), cat beds, pet bowls, carriers, drying equipment, blankets, and accessories, with free delivery on orders over £30.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
230
Collections
106
Pages
45
Blog Posts
331
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 10 points below Pet Supplies category average (56)
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#12682 / 16375
Faster than 23% of stores
Pet Supplies Ranking
#277 / 372
Top 74% in category
Category Avg Performance
56
-10 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
154ms
Interaction to Next Paint
Additional Metrics
1.8s
First Contentful Paint
444ms
Time to First Byte
13.8s
Speed Index
Store Audit
Actionable insights compared to 576 Pet Supplies stores
#152 in Pet Supplies
Above average (top 26%)
44% below average
230 products vs 411 avg
Slower than 74% of Pet Supplies stores
PageSpeed score: 46/100
No BNPL options
69% of Pet Supplies stores offer PayPal
Category Benchmarks
Compared to 576 stores in Pet Supplies
44% below average
avg
136% above average
avg
114% above average
avg
1003% above average
avg
Category Intelligence
How Petslovescruffs compares to other pet supplies stores
9%
of Pet Supplies stores use TrustPilot
Insights
- 69% of Pet Supplies stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 26% by catalog size
high
Strong content (331 blogs, 45 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Pet Supplies Stores
Other pet supplies stores with similar size
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About Petslovescruffs
Petslovescruffs is a pet supplies ecommerce store built on shopify and operating in GB. The store currently offers 230 products organized across 106 collections, making it comparable in size for the pet supplies category.
Theme and Design
Petslovescruffs uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Petslovescruffs achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Petslovescruffs uses TrustPilot for customer reviews. Compared to other pet supplies stores, 69% of pet supplies stores offer paypal
Competitive Positioning
Within the Pet Supplies category, Petslovescruffs ranks #152 out of 576 stores we track. This places them in the top 26% of pet supplies stores by product catalog size.
Last scanned
Feb 19, 2026
