Phinaturals
phinaturals.co.uk
Phi Naturals is a UK-based health supplements retailer specializing in natural wellness products designed to support sleep and overall health. The store offers a range of dietary supplements with a focus on natural ingredients and provides a 90-day money-back guarantee on purchases.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
10
Collections
2
Pages
6
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Accessibility score is 58/100 - improve for better UX and legal compliance
- Expand product catalog to improve store authority
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Supplements Ranking
#2 / 330
Top 1% in category
Category Avg Performance
52
-9 below avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
4.5s
Speed Index
Store Audit
Actionable insights compared to 463 Supplements stores
#1 in Supplements
Top 0% of stores
95% below average
10 products vs 216 avg
Faster than 99% of Supplements stores
PageSpeed score: 43/100
Category Benchmarks
Compared to 463 stores in Supplements
95% below average
avg
95% below average
avg
83% below average
avg
98% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Phinaturals
Phinaturals is a supplements ecommerce store built on shopify and operating in FR. The store currently offers 10 products organized across 2 collections, making it comparable in size for the supplements category.
Theme and Design
Phinaturals uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Phinaturals achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 58/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Phinaturals uses Yotpo for customer reviews and offers Pipe, PayPal for payment flexibility.
Competitive Positioning
Within the Supplements category, Phinaturals ranks #1 out of 463 stores we track. This places them in the top 0% of supplements stores by product catalog size.
Last scanned
Feb 22, 2026
