Phreak
phreak.club
Phreak is an award-winning adult toy manufacturer offering a curated selection of intimate products including dildos, plugs, eggs, strokers, and customizable toys. The store provides both ready-made inventory and bespoke customization options, along with accessories and educational resources like care guides and firmness guides.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
843
Collections
134
Pages
64
Blog Posts
10
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#12128 / 16375
Faster than 26% of stores
Lingerie Ranking
#78 / 115
Top 68% in category
Category Avg Performance
55
-7 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.050
Cumulative Layout Shift
132ms
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
448ms
Time to First Byte
7.7s
Speed Index
Store Audit
Actionable insights compared to 181 Lingerie stores
#31 in Lingerie
Top 17% of stores
11% above average
843 products vs 761 avg
Slower than 68% of Lingerie stores
PageSpeed score: 48/100
Category Benchmarks
Compared to 181 stores in Lingerie
11% above average
avg
1% below average
avg
167% above average
avg
85% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 17% by catalog size
high
Strong content (10 blogs, 64 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Lingerie Stores
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About Phreak
Phreak is a lingerie ecommerce store built on shopify and operating in ZA. The store currently offers 843 products organized across 134 collections, making it larger than average for the lingerie category.
Theme and Design
Phreak uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Phreak achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Phreak uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Lingerie category, Phreak ranks #31 out of 181 stores we track. This places them in the top 17% of lingerie stores by product catalog size.
Last scanned
Feb 20, 2026
