Phyte
phyte.co.uk
Phyte Club is a UK-based CBD retailer offering high-quality cannabidiol products developed by a medical consultant. Their range includes CBD oils and wellness products formulated to support healthy and active lifestyles, with all offerings being THC-free and WADA-compliant for athletes.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
19
Collections
9
Pages
13
Blog Posts
53
CommerceRank Score
Overall store health assessment based on 5 key factors
42/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Vape & CBD category average (57)
- Expand product catalog to improve store authority
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Vape & CBD Ranking
#2 / 164
Top 1% in category
Category Avg Performance
57
-13 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
6.3s
Speed Index
Store Audit
Actionable insights compared to 243 Vape & CBD stores
#1 in Vape & CBD
Top 0% of stores
96% below average
19 products vs 520 avg
Faster than 99% of Vape & CBD stores
PageSpeed score: 44/100
Category Benchmarks
Compared to 243 stores in Vape & CBD
96% below average
avg
88% below average
avg
28% below average
avg
15% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Phyte
Phyte is a vape & cbd ecommerce store built on shopify and operating in CA. The store currently offers 19 products organized across 9 collections, making it comparable in size for the vape & cbd category.
Theme and Design
Phyte uses the Context theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Phyte achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 80/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Phyte uses TrustPilot for customer reviews.
Competitive Positioning
Within the Vape & CBD category, Phyte ranks #1 out of 243 stores we track. This places them in the top 0% of vape & cbd stores by product catalog size.
Last scanned
Feb 22, 2026
